My process

How I work

The quality of my work relies a lot on the information I receive from my clients. Providing a thorough brief ensures I understand your brand, purpose, vision, and what you want to achieve. Offering samples of previous campaigns and outcomes is also beneficial and speeds up the process. 

Depending on the complexity of your job, you can send me a detailed email with attachments, or we can schedule a Zoom to discuss the project in detail. 

If it’s a large piece of work, I can send through some initial drafts to ensure you’re happy with the direction. I find this really productive, so we can make any necessary changes early and ensure you’re satisfied with the final version.

The other part of the process I find essential is sharing insights. If you can provide access to customer data and insights, it helps me to develop targeted and relevant content. 

Kelly works as a freelancer with the same level of care and pride in her work as if she were in-house. We were so lucky to find her completely by chance and she is now our go-to for any copywriting project – I would recommend her to anyone any day!

– Alexa, London