Whether you’re looking for a one-off freelance copywriter or more extensive marketing services, as an experienced copywriter and ex-Marketing Manager/Comms Specialist, I can help create something unique for your business.
Content marketing involves creating and sharing online material such as blogs, social media posts or email autoresponders. It doesn’t specifically promote your brand but helps generate interest in your products and services. I’ll work with you to determine your goals and create a content strategy that not only meets this goals, but engages your audience and provides helpful and useful information that’s easy to read.
Copywriting relates to web pages, ads, and direct mail. As a copywriter, my aim is to get your audience to take a specific action. Sometimes that can be making a purchase, but other times it’s as simple as subscribing to your email list so you can begin a nurture campaign and build your marketing list. No matter your goal, I can help create the right copy for you.
I’m an ex-Marketing Manager with extensive experience creating marketing strategies to increase brand awareness, attract new business and retain existing clients. I can audit your current marketing activities, assess opportunities, create realistic marketing goals and develop a plan to reach your target audience using the right channel mix. Whether you need a full-scale marketing strategy for your entire brand, or a tactical plan related to a specific project, I can help.
I can incorporate SEO tools to drive traffic to your site if you want to boost your search engine rankings. I’ll research keywords (for your site and competitors) and look at the best ways to improve your SEO rankings. This can include writing meta descriptions to help improve your Google ranking without compromising on the quality of writing. I don’t stuff keywords but incorporate them naturally, so the copy reads well and is optimised for SEO. I’m experience using multiple platforms, such as SemRush and Surfer, to use analytics and insights to drive outcomes.
As well as being a copywriter, I’ve also worked as a freelance sub-editor at Kidadl. I also have years of experience editing content to ensure it aligns not only with a brand’s tone of voice but is generating the proper outcomes. In addition to checking spelling and grammar, I can make suggestions for adjusting the structure of your content to ensure it flows well and communicates your message.
If you need someone to check your initial draft, are looking for another set of eyes before you launch a new campaign, or aren’t 100% confident in your writing skills, then get in touch to see how I can help.
“I also wanted to let you know that Pinnacle is SUPER happy with the static pages you’ve done. You’re doing a really great job with these! I also really enjoyed the last Clothes Bin blog. Thank you for all of your work and talent!”
— Amanda, USA
“Kelly was a delight to work with! She’s a smart, imaginative and efficient writer and frankly the work came out better than I ever imagined it could, and the result will really help to move the needle for my client. She is #1 on my list of writers to hire again as soon as my next project comes in.”
— Eric, USA